10/18/2026
The Green Room

Is Meme Casting a Viable Hollywood Marketing Strategy?

Filed by Vivien Star
Is Meme Casting a Viable Hollywood Marketing Strategy?
Paramount's new "Street Fighter" reboot is generating as much hype for its eclectic cast as its IP. Its box-office success might be a case study in marketing through WTF casting.
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Vivien Star
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Is Meme Casting a Viable Hollywood Marketing Strategy? — The Green Room