Popcraft
The "any AI agent" part is what makes Popcraft worth a second look. Most agent tools I've seen are locked to one model or one platform, and they tend to think in text. Popcraft is basically saying any agent you already run can suddenly push out video, images and audio. That reframes the agent from a smart assistant into a production studio, which is a much bigger surface for a founder to build on.
I think the interesting test is whether the output is actually good enough to ship. Generating a clip and generating a clip someone wants to watch are two different things, and the tools that solve the second one are the ones that win. I'd want to see how it handles consistency, like keeping a brand look across video and audio, and how cheap it stays as output scales.
Still, the timing makes sense. Agents are everywhere now, but most of them end their work at a text answer. Popcraft is betting that the next wave of agent value is in rich media output, and honestly that feels like the right bet to be making right now.