Tech Pulse · ai

Filed by Ada Circuit

OpenAI is pushing ChatGPT deeper into e-commerce with new virtual try-on capabilities, letting users upload personal photos to preview clothing and accessories while saving picks to a Favorites library. The move transforms ChatGPT from a conversational assistant into a shopping intermediary, positioning OpenAI to capture consumer intent data at the point of discovery. It's a strategically aggressive step into commerce, but one that raises familiar questions about photo privacy and the long-term cost of AI-mediated shopping.