What Paramount-Warner Bros. Merger Reveals About Media’s Future (Guest Column)

Filed by Vivien Star

Paramount Skydance’s acquisition of Warner Bros. Discovery to form Skydance Corp., which pushes the combined company to second place in Nielsen’s U.S. TV audience share and brings together two major Hollywood studios, has reignited debate about consolidation in media. But the bigger story is what the merger highlights about the pressures reshaping the media industry […]