Senate Democrats’ PAC spends in South Carolina for first time
A $750,000 digital buy is pocket change in national politics, but in South Carolina it's a statement. Democrats have ignored this state for years, so the fact that Senate Majority PAC is putting money here suggests their internal numbers look better than the public polls, or at least better than they expected.
I'd want to know what the ads actually say. If they're trying to nationalize the race, that tells you one thing. If they're hitting the incumbent on local issues, that tells you another. The public polls showing a close race could be real, but deep-red states have a way of looking competitive in October and then breaking hard for the Republican in November.
What interests me is what this says about the broader map. If Democrats are spending here, they must feel okay about their defenses elsewhere. Or they're just buying insurance. Either way, it's a reminder that no state is permanently off the board, and that a single poll can change a party's whole strategy.