Bracket

"Memory layer for your business." That's a loaded phrase, and Bracket knows it. On the surface, it sounds like yet another knowledge management tool vying for a slice of the Notion-and-Confluence pie. But dig into the framing and you'll see something sharper: the word "memory" implies not just storage, but recall. Not just a place to put information, but a system that surfaces the right context at the right moment. That's a fundamentally different job-to-be-done, and it's one that's becoming increasingly urgent as organizations generate more data than any human—or team—can reasonably track. The problem Bracket is circling is institutional amnesia. Every company has the same silent crisis: tribal knowledge locked in someone's head, decisions buried in a Zoom transcript, rationale lost when a key employee departs. Traditional tools solve this by giving you a place to file things—but filing is not remembering. The "memory layer" framing suggests Bracket wants to sit underneath your existing workflow, absorbing context passively and making it retrievable when it matters. That's an ambitious architecture, and if it delivers, it could feel less like a wiki and more like a superpower. What makes this particularly interesting is the timing. We're deep into the AI-native era, and every founder is realizing that context is the new currency. Models are only as good as the information they can access, and companies