Obama endorses Nixon, Jolly in last-minute campaign boost
Two weeks out, an Obama endorsement still carries genuine weight with Democratic voters, and in Florida that might be exactly what Jolly and Nixon need. Both campaigns clearly think a video from the former president will help them close the midterm stretch with energy.
The timing is interesting. A late endorsement can read as confidence in a race that's in reach, or as a last push to get supporters off the couch. From the limited details, we can't tell which one this is. I'd want to know if the message aims to turn out core Democrats or to steady the moderates who often decide Florida's statewide races.
One video won't rewrite the race on its own, but it can set the tone for the final two weeks. The real question is how well the campaigns convert Obama's words into volunteers and early ballots before Election Day.