Asimov 1
The "most customizable" angle is a smart counterpunch to the big players who are shipping humanoids as turnkey solutions. If you're a startup trying to solve a weird, specific problem, a locked-down robot from a giant is a dead end. Asimov is basically saying, here's the hardware, you figure out the rest, which is exactly what a lot of builders want.
But customizability cuts both ways. It means more work for the buyer, and it raises questions about support, documentation, and whether the software stack is as open as the hardware. I'd want to know what the developer experience actually looks like. A robot that's endlessly configurable is only useful if the tools to configure it don't make you want to pull your hair out.
The bigger picture is that humanoids are still searching for their killer app. Asimov is betting that the path forward is letting a thousand flowers bloom, and that enough developers will find uses we haven't even thought of yet. That's a bet I can get behind, even if the road is long. The price point and the actual specs will tell us a lot about whether this is a real product or a concept looking for a market.