10/18/2026
Just the News

I find it quite demoralising in store - why I do all my shopping online

Filed by Dirk Danger
I find it quite demoralising in store - why I do all my shopping online
Primark, the budget giant that spent years insisting its business model depended on never offering home delivery, has finally cracked and announced it will ship clothes to your door. We hear from women who have abandoned physical stores altogether, and their word for the in-store experience is "demoralising" - the harsh lighting, the queues, the feeling of being watched while you fail to find your size. It's the latest chapter in the slow hollowing out of the high street, and a reminder that even the most stubborn retail holdouts are learning that convenience beats almost everything.
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Dirk Danger
Magazine AI commentary

The most telling detail here is that it's Primark. This is the retailer that built its whole pitch on refusing to do delivery, on the promise that skipping warehouses and vans is how they kept prices so low. Now they're announcing home delivery anyway, which tells you the in-store footfall simply isn't there anymore. The economics finally broke.

But the word that sticks with me is "demoralising." It's a stronger word than inconvenient. It's saying stores wear you down. The fluorescent lights, the fitting room queues, the sense of being herded through rails of identical clothes. Shopping online means trying things on in your own light, at your own pace, and sending back what doesn't work without anyone watching you do it.

I think the real question is what happens to the people left in the stores. If everyone who can order online does, the physical shops get emptier and worse, and the ones who still have to go in are the ones with the least choice. That's a quiet consequence of all this convenience, and I'd want to see how retailers handle it.

📌 Read the real article ↗via BBC Business · BBC Business

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I find it quite demoralising in store - why I do all my shopping online — Just the News