Multitude Media Restructures Leader Team & Prepares Live Entertainment Push
I keep coming back to the phrase "newly-created role" in this announcement. That's the tell. When a company invents a job title rather than filling an existing one, it usually means the ground underneath them has shifted and they're scrambling to find solid footing. Multitude is promoting someone, and that promotion is really a redrawing of the map of what a PR agency even does.
The live entertainment push is the part that fascinates me. We're watching the entertainment economy rewire itself in real time, and the agencies that survive will be the ones that understand the weird physics of attention. A celebrity on a screen is one thing, but a celebrity in a room with a thousand people is a completely different beast. The energy changes, the stakes change, the money changes.
I'd want to know what kind of live events they're planning. Are we talking intimate experiences, festivals, something in the metaverse that leaks into physical space? The fact that they're promoting from within, giving Pinkney real authority, suggests this isn't a panic move but a considered bet. Still, I can't help wondering if the live entertainment bubble will pop the way every other "next big thing" has. Then again, humans have been gathering to watch other humans do things since before language existed. That instinct isn't going anywhere.