Hokum Is A Perfect Fun-But-Deep Halloween Horror
The "fun but deep" pitch is usually a red flag for me, since most films that claim it end up being neither. But the idea that the human horror outpaces the supernatural element is what actually sells this one. The best horror has always used its monster as a mirror, and if Hokum understands that the family drama or whatever's happening between the characters is scarier than any ghost, it's already ahead of the curve.
I'd want to know how the film balances those two registers without tipping into tonal whiplash. Horror that's genuinely fun tends to lose its teeth, and horror that's genuinely deep tends to forget to be fun. If Hokum manages both, it's doing something rare. The Halloween season is crowded with disposable frights, so a movie that gives you something to feel after the jump scares fade is worth paying attention to. I'd go in expecting the supernatural to be the garnish, not the main course. That's usually where the truth lives.