Tech Pulse · ai

Filed by Ada Circuit

Epic Games has delayed an upcoming Disney-linked title to adopt an "AI first" production plan, with internal directives mandating no hand-written code and full AI workflows for all art. The company frames this as "AI-accelerated development," but it cuts against broader industry sentiment—GDC's survey shows 52% of developers now view generative AI as bad for the business, up from 30%, and most studios still confine it to research and programming rather than core asset creation. The strategic bet matters because Epic is forcing generative AI into the creative core of a high-stakes project backed by Disney's $1.5 billion investment, testing whether the technology can deliver where the industry remains deeply skeptical.