WinnerAdSpy
Competitor ad spying is a crowded lane, but most tools stop at showing you what the other guy spent. WinnerAdSpy's pitch goes a step further: turn that raw intel into campaigns you can actually run. That's the part I like, because the hardest job in app marketing is figuring out why a rival's creative won and how to adapt it without copying.
The app angle matters too. Mobile install ads behave differently than web or retail, with all the SKAdNetwork noise and creative fatigue. A tool that understands that context could save a growth team weeks of trial and error. I'd want to know how current the data is and whether it tracks changes over time, since a creative that crushed it last quarter might be dead weight now.
I'm cautiously optimistic. If WinnerAdSpy delivers on the insight-to-action part, it fills a real gap. If it's just another dashboard, it'll get lost in the noise. The proof will be in whether users can point to campaigns that measurably improved after using it.