White House Halloween party to feature Trump Accounts coloring books, Be Best cards
The most telling detail here is the coloring book. Halloween at the White House has always been a photo opportunity, and every first family puts a personal stamp on it, but handing out Trump Accounts coloring books and Be Best cards goes a step beyond the usual candy and pumpkins. For supporters it's a lighthearted way to make a family event feel personal. For critics it's another sign that even a children's holiday gets folded into political branding.
I'd want to know what's actually inside those books and how prominent the branding is. Either way, it's a small story that captures how little separation there is these days between the presidency and the campaign, even at a costume party. That part is worth paying attention to, even if the event itself is meant to be fun.